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On behalf of the MBOLD Coalition, General Mills explored what consumers are seeing and saying in both carefully crafted and equally candid places online through an “internet scrape”. The approach was to pull from the wide data sets available online including media reports, new product launch announcements and consumer package good reviews. We also reviewed posts from influencers and nutritionists, and online forums where consumers are talking like twitter/x, reddit, Instagram, and more.
We screened these sources over the past 2 years and were surprised by what we found. Oat was so prevalently talked about — with 170,000 original posts(without reposts) — that we focused on only the past 6 months. We identified and reviewed 48,000 original posts for chickpeas and 11,000 for dry edible beans over the past two years.
We hope you will find this analysis helpful in understanding and addressing associated challenges and opportunities for further development of these botanicals as protein options.
